Independent
operating partner

specializing in real estate development and investment management, offering end-to-end services throughout the entire lifecycle of real estate projects in Denmark

Kronprinsessegade 261306 Copenhagen KDenmarkinfo@genre.dk
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Services

Operating Partner &
Development Advisory

01

Operating Partner

Investment

Genre source and evaluate residential and commercial development projects, conducting full-scale market analyses and developing comprehensive business plans covering the entire project lifecycle - from investment and financing through development, construction, operations, and divestment.

We coordinate, manage, and work alongside architects on preliminary design and volume studies, and we engage with authorities early to assess feasibility and mitigate risk.

We organize and manage the financial, technical, and legal due diligence, lead acquisition negotiations, and cover the project-based investment management from acquisition through to divestment on behalf of our capital partners.

02

Operating Partner

Development

Genre leads urban development processes, covering master plan, zoning and building permit procedures, while maintaining close dialogue and negotiation with authorities at every stage.

Our work encompasses sustainability analyses including ESG and taxonomy assessments, and we organize and manage the full design process in collaboration with architects and engineers.

We assess and validate construction economics, oversee design and financial management, and apply rigorous planning and process optimization throughout - managing budgets according to the prudent-person principle, while continuously identifying and mitigating risk.

03

Operating Partner

Construction

Genre organize and manage the construction phase on behalf of our capital partners, from design optimization and tendering of contracts through to defining the appropriate construction agreement model and leading negotiations to contract signing.

Acting as the representative of our capital partners, we oversee contractors and consultants throughout the construction, with monitoring and reporting on time, finances, quality, and sustainability.

We coordinate and secure a handover to operations and conduct thorough project follow-ups to ensure all commitments are met.

04

Operating Partner

Operations

Genre establishes the full operational setup on project completion, including the engagement of an asset manager and the execution of a targeted sales and leasing strategy.

We handle dialogue and agreements with agents and prepare the required sales and leasing material.

Where relevant, we organize and lead the refinancing of the project.

Throughout the operational phase we deliver ongoing analysis, strategic planning, active investment management and regular reporting to ensure that the property and the investment perform in line with the defined objectives.

05

Operating Partner

Divestment

Genre plans and executes the full exit process, based on a thorough analysis of optimal timing and exit strategy.

We establish dialogue and agreements with financial advisors and agents and prepare the required sales and transaction material in order to position the property optimally in the market.

We lead the entire sales process, negotiate the sales agreement, and organize the financial, technical, and legal due diligence on behalf of our capital partners, so the transaction is structured and professionally executed.

01

Development Advisory

Advisory

Genre provides strategic and commercial development advisory to investors, pension funds, and municipalities looking to unlock the development potential within their real estate portfolios.

Through thorough analysis of individual assets, we assess and prioritize development opportunities across portfolios.

We deliver in-depth evaluation of each property's potential in terms of feasibility and value creation.

Our advisory is structured to the specific needs of the client, delivering independent and qualified insight that forms the basis for well-informed decisions on where and how to pursue development potentials.

Aerial view of Copenhagen harbour at sunset

Team

A team of industry experts committed to excellence

Camilla Drachmann Gram

Founder & CDO

cdg@genre.dk•+45 2227 7652

Camilla brings more than 23 years of experience in real estate development, successfully managing the acquisition and development of large, complex projects across Denmark.

Her expertise includes sourcing, business plan development, acquisition, zoning, project development, construction management, and divestment.

Camilla is a former Development Director and part of the management at Nordstern and CASA, and has held positions at Gefion Group, NCC, Lidl, and Skanska.

She holds a Bachelor of Architectural Technology and Construction Management from Copenhagen School of Design and Technology as well as an AP Degree in Real Estate.

Rasmus Holbech

Founder & CIO

rh@genre.dk•+45 6114 2662

Rasmus brings more than 24 years of experience in real estate development and law, leading large-scale and intricate projects across the full project lifecycle.

His expertise spans sourcing, business plan development, acquisition, zoning, project development, construction management, investment management, and divestment.

Rasmus is a former Director of Partnerships and Joint Ventures and part of the management at Nordstern and CASA, with prior positions at KPC, Plesner Law Firm, and Rambøll Management.

He holds a Master in Law from the University of Copenhagen and a Danish Bar Exam.

Bent Bjerg-Bjerring

Founder & CEO

bbb@genre.dk•+45 2537 7464

Bent brings more than 15 years of experience in real estate and investment banking, advising on some of Denmark's largest and most complex transactions and capital raises.

His expertise includes sourcing, business plan development, acquisition, investment management, financing, and divestment across both equity and debt.

Bent is a former Equity Partner and Board Member at Nordanö, with prior positions at Catella Corporate Finance and Patrizia Global Managers.

He holds a Master in Finance and Accounting from Copenhagen Business School and has completed studies and courses at the University of Southern Denmark, University of Applied Sciences Northwestern Switzerland, and Harvard Business School.

Michael Bruhn

Senior Advisor

mb@genre.dk•+45 2373 4030

Michael brings a lifetime of experience in real estate and real estate investments, with an extensive network of international and national industry professionals.

He is the former Executive Director at PFA Ejendomme, where he led the expansion of the real estate portfolio fivefold to more than DKK 73 billion and delivered a non-levered equity return of more than 85%.

Prior to PFA, Michael was Nordic Managing Director and Partner at Valad Property Group and held positions at DTZ, Baltica Bank, and Mäckler.

His expertise includes investment and development strategy, portfolio management and optimization, and investment structuring.

Michael holds a Master of Science in Business Economics and Auditing from Copenhagen Business School and is a Certified Real Estate Agent.

Josefine Berlin Harder

Analyst

jbh@genre.dk•+45 4049 4493

Josefine brings professional experience in administrative support, data analysis, and stakeholder management within real estate and built-environment organisations.

She is a former Student Assistant at the philanthropic association Realdania, where she supported administrative processes and stakeholder management.

Josefine holds a Bachelor in Economics and Business Administration from Copenhagen Business School, with an exchange semester at Udayana University in Indonesia.

She is currently completing a Master in General Management and Analytics at Copenhagen Business School.

Track record

Genre has advised on and developed a broad range of complex real estate projects for private equity funds, institutional investors, and public sector clients, totalling more than 1,265,000 m²

Transformation

Copenhagen

Strategic commercial development advisor to Danica Ejendomme in acquisition and transformation of a parking facility to residential

Danica Ejendomme

Urban Development

Frederiksberg

Strategic commercial development advisor to the Municipality of Frederiksberg in the first phase of a ~146,500 m² city development

Frederiksberg Kommune

Portfolio Development

NATIONWIDE

Strategic commercial development advisor to Danske Shoppingcentre in review of portfolio development opportunities

Danske Shoppingcentre

Urban Development

Gladsaxe

Strategic commercial development advisor to Alfa Development in a ~51,000 m² city development in Greater Copenhagen

Alfa Development

Single Asset Development

Copenhagen

Strategic commercial development advisor to Fokus Nordic and a consortium of pension funds in review of development opportunity

Fokus Nordic

Portfolio Development

NATIONWIDE

Strategic commercial development advisor to a consortium of pension funds in review of portfolio development opportunities

PensionDanmarkVellivLægernes Pension

Portfolio Development

NATIONWIDE

Strategic commercial development advisor to two pension funds in review of portfolio development opportunities

PensionDanmarkVelliv

Portfolio Development

NATIONWIDE

Strategic commercial development advisor to Norli Liv og Pension in review of portfolio development opportunities

Norli Liv og Pension

Residential Development

Copenhagen

Strategic commercial development advisor to HL Management in review of development opportunity in Copenhagen

HLM Property Asset Management

In depth

Selected Case Studies

Image coming soon

Transformation · Copenhagen

Parking facility to residential

Genre sourced the investment opportunity of transforming an existing parking facility at Nyropsgade, in the heart of Copenhagen, into residential use. Danica Ejendomme entered the project and completed the acquisition of the property with Genre as operating partner. The parking facility totals approximately 10,000 m² and the ambition is to preserve the majority of the existing concrete structure. This can significantly reduce the carbon footprint and create homes with a unique character that stand out from traditional new builds.

Genre's contribution

Genre sourced the investment opportunity and contributed to developing the overall business plan for the project, including the investment case and the strategic, commercial, legal, and technical analysis. Genre is the operating partner for Danica Ejendomme in the transformation of the parking facility into residential.

Visualization of Hospitalshaven, the transformation of the former Frederiksberg HospitalRendering: EFFEKT & Arkitema

Urban Development · Frederiksberg

Hospitalshaven

Genre have been engaged by Frederiksberg Municipality as strategic and commercial development advisor on the transformation of the former Frederiksberg Hospital, Hospitalshaven, a major urban development project of approximately 146,500 m². Once transformed, Hospitalshaven will form a completely new city district in the heart of Frederiksberg - a mixed neighborhood with new and diverse forms of housing, build upon the special cultural heritage of the area and forward-thinking solutions.

Genre's contribution

Genre's mandate covered development strategy, structuring and realization planning. As part of this engagement, Genre has advised on the commercial and substantive foundation for the first phase of tenders on the basis of detailed business plans and development budgets, plot by plot and in aggregate, providing Frederiksberg Municipality with a strong commercial decision basis and a clear overview of the key issues to be addressed in the coming phases of the urban development project.

Visualization of the Søborg Skovby urban development in GladsaxeRendering: AART

Urban Development · Gladsaxe

Søborg Skovby

Genre have been engaged by Alfa Development as operating partner on the acquisition and development of Søborg Skovby, an urban development project in Gladsaxe Municipality, Greater Copenhagen, comprising approximately 54,000 m² of building rights across eight plots. Once developed, Søborg Skovby will form a scenic and modern urban district that prioritizes quality, community, and green surroundings. The project comprises more than 400 homes, including both owner-occupied and rental properties, in a variety of sizes and housing types. All homes are designed with a focus on architectural quality, optimal use of daylight, and modern living standards.

Genre's contribution

Genre's operating partner mandate covered development advisory across the full value chain, from zoning plan assessment, negotiations with the municipality and other stakeholders, product mix and rent analysis to technical conditions, construction costs, contractual arrangements, consultant structuring and a systematic review of risks and opportunities. As part of this engagement, Genre delivered a comprehensive business plan including a development analysis, step plan and development budget, providing Alfa Development with a robust decision basis for the acquisition and subsequent development of the site.